The Finchers

client: ViewSonic via Caveat Hybrid Creative Studio

roles: creative collaborator, editor, co-scriptwriter

circa: 2021

notes: The Finchers is an episodic sitcom series and ad campaign inspired by ViewSonic’s finch mascots. Throughout each episode various ViewSonic products were featured as a means of promotion.

The campaign also included multiple videos from social media influencers across Instagram and YouTube in addition to a press tour and behind-the-scenes content.

I led post-production on the Case Study, I was an editor on various shorts, promos, and influencer collaborations, and I was also a co-scriptwriter for the “press tour” and social campaign.

The full episodes of this campaign were directed by Mapp with creative direction by Sergey Kim. It was produced by Caveat Hybrid Creative Studio for ViewSonic.