greg mares (he/they)

media director, strategic marketer, holistic leader, and multidisciplinary artist

currently: senior media specialist at Okta, Inc.

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I am an award-winning multimedia expert with over 12 years of professional experience as a video director, post-production lead, digital marketer, channel strategist, cinematographer, and photographer.

Additional experience includes managing creative teams, leading campaigns, art direction, scriptwriting, workflow development, social strategy, budget allocation, analytics reporting, and working cross-functionally across organizations.

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At Okta, I lead the creation of various media, manage our developer-facing YouTube and TikTok accounts, develop and implement channel growth strategies, lead a coalition of video creators, oversee post-production processes, manage a team of contractors, and help build systems and write curriculum that improves the scalability, consistency, and efficiency of asset creation.

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sliding-scale pricing and volunteer-based collaborations are available for independent artists, non-profits, and select small businesses. contact me for more info <3

testimonials ↴

Ademola Adelakun // Founder, A2 Media

“Working with Greg over the past year on developing YouTube and LinkedIn video content has been nothing short of amazing. It’s always such a privilege to collaborate with someone who not only knows their craft inside and out but also understands the industry so deeply. Plus, as an expert project manager, Greg has a way of keeping everyone aligned, motivated, and on schedule, which has been key to hitting some of our best months for content engagement.”

Sam Julien // Director of Developer Relations, Writer // Former Director of Developer Marketing, Okta

“Greg is, without a doubt, one of the most talented individuals I've had the pleasure of working with and managing. Few people can so easily move between creative work, strategic work, and empowering others. In the span of a few years, Greg went from editing all of our developer videos to owning the creative media strategy. He adeptly produced high quality videos for YouTube and social media, led a massive migration of our YouTube channels without a hitch, hired and managed an editing contractor, oversaw the creative design of our global developer events and company conference in partnership with the Brand team, created photo and video guides for developer advocates, and much more. Greg is able to build relationships with partner teams in order to lead cross-functional projects. He's also able to understand and anticipate the nuances of how media impacts company and team perception. I would work with Greg again any time!”

Carla Urrea Stabile // Senior Developer Advocate, Okta

“I’ve had the privilege of working closely with Greg for the past 2.5 years, and I can confidently say they are a standout professional with a rare combination of creative vision and technical expertise.
What impressed me most wasn’t just their technical skills (which are top-notch) but their ability to see the bigger picture.

Beyond their editing skills, Greg is a natural leader who knows how to take ownership of a channel and its success. They’re incredibly supportive, always pushing for the best outcomes while empowering those they work with. It’s rare to find someone who can handle both the creative and strategic sides of content so seamlessly.”

Dan Arias // Senior+ Software Developer, Okta

“I've had the honor of working with Greg Mares at Okta, where he's truly elevated our media landscape.

He's behind the scenes of our most ambitious projects, from constructing studio setups to orchestrating our largest live events. His hands-on approach in every facet of media production is impressive. Under his guidance, we've seen our media platform evolve into a key resource for developers, reflecting his strategic foresight and dedication to growth.

His influence extends to shaping our visual identity, ensuring our content stands out and connects with our audience on a deeper level. His cultural awareness and understanding of our global audience have been crucial to our channel's success, fostering a vibrant, engaged community.

He has been a pivotal figure, not just in content creation but in nurturing a collaborative team culture. His ability to lead focus groups and champion employee relations is commendable.”

Charley Voorhis // Owner and Director, Voortex Productions

“During Greg’s time at Voortex Productions, he demonstrated exceptional talent, creativity, and dedication, consistently exceeding expectations on every project. Greg wore many hats, oftentimes overseeing projects from beginning to end. Greg’s involvement in the company played a key role in building the foundation that Vortex operates from to this day. He approached each project with a unique creative vision and remarkable technical expertise, whether it was developing compelling narratives, navigating complex shoots, or delivering polished final edits. What truly sets Greg apart is his ability to combine artistic intuition with exceptional technical execution. He is not only a gifted storyteller but also an effective collaborator. Greg’s passion for filmmaking, coupled with his relentless work ethic, makes him an invaluable asset to any team or project.”

Tim Matthews // Marketing Director, Inventive Group // Former Creative Director, Autel Robotics

“I worked with Greg directly for quite some time. He not only executed daily tasks above standard but also brought something “extra” to the team. He’s an extremely creative individual and had the technical skills to make those creative ideas actually happen.
Some specific projects that were incredibly successful include documentary and commercial content across Colombia, documentary and commercial content across New Zealand, social channel development and growth, multiple new product launch campaigns, and brand establishment and growth campaigns.
I would recommend working with Greg if you need a driven performer who can think on their own and execute a plan, all while understanding that you need data-driven results at the end.”